Overview
Soxu is more than a period care brand — it’s a movement towards education, empowerment, and wellness. With their range of pads and candles, they sought to normalize conversations around periods while building a community that celebrates self-care.
Our Role
Odd Media led creative direction, shoots, and social media strategy, bringing Soxu’s personality to life across digital platforms. From launch campaigns to community-building content, we helped the brand educate, engage, and grow a loyal following, positioning Soxu as a trusted and relatable voice in period care.
Our Strategy
Our approach focused on creating a voice that is approachable, informative, and visually engaging. Through a combination of educational content, lifestyle storytelling, and product-focused campaigns, we crafted a strategy that spoke to both awareness and aspiration, turning everyday essentials into tools of empowerment.
What We Did
SOCIAL MEDIA MARKETING – Managed Soxu’s social media platforms to build awareness around intimate wellness and self-care. Maintained a soft, empowering tone with a clean visual identity.
CONTENT CREATION – Designed minimal yet expressive visuals and crafted relatable, educational captions to promote products like pads, candles, and hygiene essentials.
PHOTOSHOOTS – Conceptualized and executed lifestyle and product shoots that highlighted comfort, confidence, and everyday wellness.
CAMPAIGN STRATEGY – Developed thoughtful, purpose-driven campaigns focusing on comfort, confidence, and breaking taboos around period care and intimate hygiene.
