Overview
Round O’Clock is a contemporary unisex clothing brand designed for people who see fashion as an extension of their everyday lives. The challenge was to create a brand that felt modern and elevated while remaining approachable, versatile, and genderless.
Our Role
Social Media Strategy
Content Direction
AI Shoots and Photography
Digital communication
Content Creation
Our Strategy
We focused on creating a brand that doesn't tell people how to dress, but gives them the freedom to make the clothes their own. The strategy centred around versatility, individuality, and timeless everyday wear.
What We Did
Social Media Content
Developed a consistent visual and content direction across posts and stories.
Pet Care Education
Created bite-sized tips and informative content to position Paws & Us as a helpful voice for pet parents.
Campaigns & Promotions
Developed ideas such as referral campaigns and service promotions designed to drive engagement without feeling overly sales-focused.
