Overview
Paws & Us is a pet grooming and care brand focused on making everyday pet care a little easier and a lot more personal. The project focused on creating a social media presence that felt friendly, playful, and trustworthy while helping the brand connect more meaningfully with pet parents.
Our Role
Social Media Strategy
Content Direction
Campaign Concepts
Visual Communication
Content Creation
Our Strategy
We moved the communication away from simply selling grooming services and towards building a relationship with pet parents.
What We Did
Social Media Content
Developed a consistent visual and content direction across posts and stories.
Pet Care Education
Created bite-sized tips and informative content to position Paws & Us as a helpful voice for pet parents.
Campaigns & Promotions
Developed ideas such as referral campaigns and service promotions designed to drive engagement without feeling overly sales-focused.
