Overview
INARC is an interior systems brand focused on bringing together design, functionality, materials, and engineering. The brand needed a stronger digital presence that could communicate the quality of its products while speaking to architects, designers, and modern homeowners.
Our Role
ODD Media led INARC's digital communication across production, social media management, content creation, and performance marketing. From planning product and interior shoots to developing social content and paid campaigns, we helped build a consistent visual presence that showcased INARC's products, materials, finishes, and Experience Centre.
Our Strategy
Our approach was to move beyond simply showing beautiful interiors and build a digital presence around the complete INARC experience. We focused on showcasing the products in real spaces, highlighting materials and finishes, communicating product details, and bringing the Experience Centre into the brand's digital story. The content was designed to make INARC feel premium, technical, and approachable while building relevance among architects and design professionals.
What We Did
Production & Art Direction — Planned and directed product, interior, and lifestyle shoots to create a strong visual content library.
Social Media Management — Managed INARC's social media presence through product, interior, material, and experience-led content.
Content Creation — Developed visuals around products, finishes, materials, details, systems, and their real-world applications.
Experience Centre Communication — Created content showcasing the INARC Experience Centre as a space to explore products, materials, finishes, and systems.
Performance Marketing — Developed paid campaigns to increase brand visibility, product discovery, and relevant enquiries.
