Overview
iDesign launched as a vibrant lifestyle brand, offering stationery alongside thoughtfully designed products like mirrors, storage boxes, and night lamps. As a new brand, it needed a distinct identity that would stand out and resonate with a design-conscious audience.
Our Role
Odd Media led creative direction for product shoots and social media strategy, shaping the brand’s digital presence from launch. By showcasing the diversity and quality of its offerings, we helped iDesign establish a strong, memorable identity online.
Our Strategy
We developed a content strategy that emphasized creativity, functionality, and aesthetic appeal across the product range. Through engaging storytelling and visually cohesive content, iDesign was positioned as a brand that adds style and personality to everyday life.
What We Did
Social Media Marketing – Managed and designed Instagram posts, reels, and stories to showcase new arrivals and offers.
Product Photoshoot – Styled and shot high-quality product visuals for social media and promotional use.
Content Creation – Designed engaging creatives and developed content that reflects the brand’s fun, modern lifestyle.
Visual Branding Support – Ensured color harmony, layout consistency, and brand alignment across all platforms.
