Overview
Habibi Fried Chicken is a bold and playful fast-food brand that brings Middle-Eastern charm into the fried chicken experience. Their concept blends street-style energy with a youthful personality- loud, expressive, and unmissably fun. The interiors and design language were meant to make customers smile the moment they walked in.
Our Role
We stepped in as Habibi’s creative and spatial branding partners, responsible for translating their fun, loud personality into a visual experience across the café. From conceptualising the mascot-driven identity to developing artwork and décor that reflected the brand’s bold spirit, our role was to ensure that every design detail from walls to frames spoke the language of “Habibi.”
Our Strategy
We wanted Habibi’s space to feel like an extension of its flavour — energetic, cheeky, and unforgettable. Our approach was to merge quirky brand storytelling with high-impact visuals that could transform the café’s interiors into a lively experience.
Every wall, frame, and illustration was designed around Habibi’s persona — confident, humorous, and full of attitude. We balanced bold typography and mascot-based elements with vibrant splashes of red, yellow, and white to keep the space dynamic yet cohesive.
What We Did
Illustrations & Wall Art – Created vibrant, custom illustrations and wall art that brought the brand’s quirky and youthful personality to life within the café interiors.
Frames & Signage – Designed playful framed artworks and graphic elements that enhanced the dining ambience and reflected the brand’s bold visual language.
Brand Expression – Translated Habibi’s energetic identity into its physical space through art direction that blended culture, humor, and street-style design.
Visual Consistency – Ensured that every visual element, from murals to menu boards, tied back to a cohesive, memorable brand experience.
