Overview
Bruni Boi stepped into the pet space with a clear vision — to create premium, fashion-forward accessories for dogs that merge comfort with style. As a new entrant, the brand needed a distinct identity that could stand out in a growing market while capturing the fun, expressive bond between pets and their humans.
Our Role
Odd Media led Bruni Boi’s creative direction — from playful, high-energy shoots to a cohesive social media strategy that brought the brand’s tone to life. Through storytelling and visual identity, we helped Bruni Boi launch with impact, carving a confident space in the modern pet lifestyle market.
Our Strategy
We built a visual and communication strategy that celebrated personality — not just of the brand, but of every pet it represents. Our focus was to create a vibrant, lifestyle-driven presence that felt premium yet approachable, turning everyday essentials like collars into statement pieces of companionship.
What We Did
Social Media – Managing Instagram posts, reels, and stories to maintain brand consistency and drive engagement.
Content Creation – Designing creatives, writing witty and pet-friendly captions, and creating campaign visuals.
Website Design – Designed a responsive e-commerce website that enhances the shopping experience.
Interactive Engagement – Encouraging pet owner participation through contests, UGC (user-generated content), and story polls.
